Zappar and Playnation Partner for Holiday Park AR Experience
- Monday, September 29th, 2014
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Using Zappars free smartphone and tablet app, children and parents can trigger AR content using a series of posters locations around the park. The content features 3D animation of Park Resorts mascot Sparky, who accompanies children through the hints and tips on each poster, encouraging them to explore the park and find the next checkpoint.
The different checkpoints also unlock interactive experiences, from games to selfie challenges, and end with the children winning one of many prizes, including Playnation arcade tickets.
The activity spans the entirety of the park and includes popular areas such as the swimming pool and adventure playground, enabling new visitors to discover everything the resort has to offer in an immersive, fun way.
“Working with Playnation and Park Resorts has been enormous fun,” said Max Dawes, partnerships director at Zappar. “Bringing to life an iconic mascot such as Sparky is a great example of how our tech can be used to add an extra layer of excitement to holiday activities and create lasting memories for children.”
“In a competitive market its important that we keep out attractions as appealing and exciting to children as possible,” said Eric Doherty, retail director at Playnation. “Were really pleased with the interactive element that Zappar and AR has allowed us to bring to the childrens treasure hunt. Not only does it encourage kids to explore the world around them, but also helps bring them closer to characters such as Sparky, making their visit to the Park Resort one to remember.”