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Zappar brings Rosie the Riveter to life this International Women's Day

Tyrone Stewart

Zappar International Women's Day Rosie the RiveterAugmented reality (AR) company Zappar to has teamed up with eLearning consultancy Enlighten and CompTIA, an IT industry non-profit trade association, to celebrate this International Women’s Day with AR-enabled poster of ‘Rosie the Riveter’.

The interactive posters give users access to games and information about the iconic character, while also providing information about International Women’s Day and the work that goes on surrounding the day around the world.

“The AR-enabled posters created by Enlighten with ZapWorks are a fantastic way to remember and reimagine such an important cultural icon for International Women’s Day,” said Max Dawes, marketing and partnerships director at Zappar. “Increasing awareness and engagement is a key metric for campaigns of this nature and AR is the perfect way to achieve this.”

The posters are backed by International Women’s Day and have been distributed across the world, as well as being free to print and download.

To be able to experience what the posters have to offer, people have to download the Zappar app and then point their device at the ‘Zapcode’ on the poster to begin exploring the content.

“As AR specialists with an educational background and members of CompTIA’s Emerging Tech community, Enlighten felt that augmented reality was the best way to communicate the cultural significance of Rosie the Riveter for International Women's Day,” said Suzanne Edwards, CEO at Enlighten. “Our aim was to provide historical information in an innovative 21st century way, bringing content to life for the young people of today.”

The AR experience is part of Enlighten’s ‘Reimagine Rosie’ campaign, where it has worked closely with CompTIA to give users the chance to redesign and develop the Rosie the River poster from World War II. The campaign has been created to celebrate Naomi Parker Fraley – the woman considered the inspiration for the historic Rosie character – who passed away in January of this year.

“Rosie served as an icon of female empowerment in the 1940's. Today, her iconic spirit can galvanize us to create a more inclusive IT industry,” said Leanne Johnson, senior manager of vendor relations at CompTIA. “CompTIA is committed to educating females that the IT industry is a well-paid and exciting industry to work in, and we work hard to open their minds to the opportunities available.”