Zapstreak Bets on Android

Zapstreak, the mobile SDK for Android app developers, has released the first set of data collected via Shortbeam, its showcase app which launched on Google Play in March. 

With Zapstreak’s technology embedded within a media app, users can push music streams, videos or images to a connected TV using the DLNA (Digital Living Network Alliance) platform. Shortbeam is Zapstreak’s own app enabling users to beam content from their apps to a connected TV screen.

Between June and July 2012, Shortbeam users beamed 470 hours, or 19.5 days’ worth of content. The average beam time was 2 minutes and 13 seconds. 65 per cent of the content was video, 17 per cent music, and 18 per cent images.
Eight of the top 10 Android devices used to beam content were from Samsung, with the Galaxy Ace the top device. The only two non-Samsung devices in the top 10 were the Motorola Razr and the Sony Ericsson Xperia Arc S.

“The reason for Zapstreak being created is because we know the potential of the connected TV market,” says Zapstreak co-founder, Stefan Bielau. “Just this week Juniper announced that there would be 650m connected TVs in the market by 2017. The data we’ve collected once more highlights this growth. The race to control the connected living room is on, and our money is on Android.”