Zara has launched a transactional Android app, developed with Inditex Group, which enables users to browse, buy, track orders, and get customer support from the retailer in-app.
The app also features a barcode scanner feature, that can be used to scan items in-store and bring them up on the app – the idea being that, if the store is out of stock on their size, or theyd prefer a different colour, users can seek it out online.
The free app is launching on the Samsung Apps store, and will be Samsung-exclusive for six months. 
Join us at Mobile Marketing Live, our new two-day conference, exhibition and networking event being held at Londons Business Design Centre on 1-2 October
