Pen maker Zebra Pen has launched an augmented reality (AR) experience connecting customers with Zebra’s animated spokesperson, Zen.

Powered by Zappar’s WebAR technology the experience works in any modern smartphone’s browser, with no app download required. The AR interface can be accessed via a QR Code found on the back of select Zebra Pen packages. Upon scanning the code, users will enter a portal, where they can learn more about Zebra Pen products, learn new ways to utilize products for self-expression and put themselves in the Serengeti to grab and share a selfie with Zen.

“Zebra Pen prides itself on product innovation; however, technology allows for us to expand our innovative spirit into new consumer-driven areas,” said Ken Newman, Director of Marketing at Zebra PEN. “Augmented Reality fits wonderfully with our spokes-animal and is another way to bring him to life and heighten the consumer experience with our brand.”