Zeebox Sees 570 Per Cent Rise of Engagement Through A/B Testing

Alex Spencer

ZeebocZeebox has partnered with app marketing firm Swrve to increase social sharing of content in its second-screen app.

Zeebox works as a companion to TV in a variety of ways, most notably through its 'zeetags', which offer up information about topics - and products - mentioned during the programme.

Zeebox used Swrve's platform to A/B test three different messages encouraging users to share content. A firm call-to-action was found to be most effective, resulting in a 570 per cent increase in user engagement within the app.

We spoke to Swrve CEO Hugh Reynolds about the importance of A/B testing of apps last month - you can read the full interview here.