Zero-party data platform Jebbit secures $70m investment

David Murphy
Jebbit CEO, Tom Coburn

Jebbit, which provides a zero-party data platform, has received a $70m (£51.8m) strategic growth investment from Vista Equity Partners, the global investment firm focused exclusively on enterprise software, data and technology-enabled businesses. Jebbit said the growth capital will help the company scale across all departments to further accelerate its mission to help brands deliver personalized digital experiences that collect data that is willingly and intentionally shared by a consumer (“zero-party data”).

Jebbit’s no-code platform enables companies to build interactive product and personality quizzes, lookbooks, trivia, lead generation forms and more that gather zero-party and first-party data. Its aim is to help brands drive higher engagement, lead capture and conversion while maintaining data privacy and security.

“With meaningful usage of first-party data being such an important priority for L’Oreal this year, Jebbit has proven to open up so many possibilities for creating engaging, personalized relationships with our customers,” said Randy Malm, AVP, Digital Services and Omni-Acceleration, L’Oreal USA. “We’re excited to see where else Jebbit can plug into our digital ecosystem and the role it can help play for our brands.”

Jebbit also announced today a record breaking year of growth which has seen the company double both its revenue and team and increase new business 300 per cent over the past year. The investment from Vista will enable Jebbit to accelerate expansion across product development, marketing and sales to better service the demand created by global regulatory and vendor privacy changes.

Jebbit is also expanding its sales channels to additional referral partners, following over 100 partnerships and integrations such as inclusion in the SAP Store, Shopify, Klaviyo, Salesforce Marketing Cloud, and Qualtrics.

“The investment from Vista is further validation that the global privacy changes that impacted social advertising platforms’ effectiveness paved the way for zero-party data platforms to become the number one marketing strategy for brands large and small across industries,” said Jebbit Co-founder and CEO, Tom Coburn. “Jebbit led this industry transformation by recognizing when brands deliver genuine value to consumers they will willingly engage at incredibly high rates and provide in return data that is critical for building lasting relationships.”