Irish mobile marketing firm ZinMobi has launched its platform in the UK. with backing from Enterprise Ireland.
ZinMobi uses a personal targeting algorithm based on consumers' purchase and demographic data, before delivering marketing messages and mobile coupons via SMS.
“With today’s fast moving marketing trends it is important for retailers and restaurants to have a really simple and effective way to not only trigger instant sales and deliver maximum ROI but also increase lifetime customer value and build loyalty," said ZinMobi CEO Brian Stephenson.
ZinMobi will be present at Thursday's Mobile Retail Summit, where Stephenson is holding an interactive workshop on how retail brands are using mobile to increase sales and loyalty, including a demo of the ZinMobi platform.