Zippo Monetizes iPhone App with Artist Skins

Since its launch just over 18 months ago, the Virtual Zippo Lighter iPhone app developed by skyrockit (formerly Moderati), has surpassed 10m downloads. The app, which brings the look and feel of Zippos iconic lighter to the iPhone, ranks in the Top 20 iPhone apps of all time, according to comScore, and has been profiled in publications including AdAge, Wired, and MediaPost. It opens with a flick of the wrist and lights with a turn of the flint wheel and the windproof flame sways as the device is moved back and forth.

To celebrate the app’s success, skyrockit and Zippo are implementing new features, offering users in-app purchasing of premium, licensed skins in more than 72 countries, plus a host of additional upgrades. Initial skins available for download include Bob Marley, Harley Davidson, Vans, The Who, Ozzy Ozbourne, Def Leopard, Kiss, Playboy and many more.

“For owners of the Zippo windproof lighter, one important attribute is ‘what the lighter says about me’ and, for more than 75 years, Zippo has continually offered new designs, logos, and brands,” says David Warfel, director of global marketing at Zippo. “We’re thrilled to be able to extend those selections to the virtual Zippo lighter as well.”

skyrockit CEO Jon Vlassopulos says the move is the right path for the brand, “first building a global fanbase with the free lighter, and now creating a way to monetize that base through sales of virtual goods. This is groundbreaking for Zippo.”