Zodiac Interactive, an Emmy award-winning developer of software for interactive television, has launched a mobile content search engine called Zodigo, which the company says is similar to a movies-on-demand TV service.
Zodigo is navigated either by remote control or by keyboard and mouse and includes revolutionary features that make it easy for consumers to discover and download mobile content instantly to their mobile phones. In addition, says Zodiac, Zodigo is the first and only software platform built for release on digital TV systems, Blu-ray & HD-DVD players, all next-generation gaming consoles (including the Wii, Xbox 360, and the Playstation 3), as well as at Zodigo.com and many other web distribution partners. Perhaps most importantly, says Zodiac, Zodigo is an intelligent system that quickly and automatically learns about users preferences, as well as their exact mobile phone type, and recommends only content that works for that phone.
Consumers are beginning to experience an explosion in the breadth and diversity of content and applications available for the mobile phone, and, until today, have not had an adequate content discovery solution, says Matt Johnston, Zodiac SVP of Strategy, and CEO of the newly-formed Zodigo operating company. Part of the problem is that content directories, for the most part, have only been available either on the mobile phone through existing mobile operators, through cluttered teen-targeted websites, or directly from individual, fragmented publishers. Zodigo was developed with a better shopping experience in mind and the result is an easy-to-use search experience that helps create a truly long-tail of mobile content discovery.”