ZTE Overtakes HTC to Become the Worlds Fourth Biggest OEM

ZTE has overtaken HTC to become the fourth biggest smartphone manufacturer in the world, according to a report from IDC.

In Q3, 2012, ZTE shipped a total 7.5m smartphones, putting it just 0.1 of a percentage point behind RIM, currently in third place.

According to IDC, ZTE’s increased market share is down to continued international diversification efforts during the period. Where it has traditionally been dependent on sales in China, ZTE now sees 35 per cent of its smartphone shipments being sold in international markets, especially the US.

“The performance of our flagship Grand series smartphones has been a major driver of ZTE’s continued growth in the sector,” said ZTE EVP He Shiyou. “To maximize the exposure of these smartphones, we have focused on building our distribution channels across the world. Our flagship device, the ZTE Grand X, for example, has now been launched with top distributors in the UK, Switzerland, Turkey, Russia and Italy.”

ZTE has also just announced the Nubia series of handsets, which seems aimed at courting this newly-discovered Western audience. Not many details were revealed – not even what OS it will run on.

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