Zynga Offers Real-world Rewards with SessionM

Games developer Zynga has partnered with mobile loyalty and ad firm SessionM to offer users real-world rewards for playing games and engaging with ads.

The partnership will reward Scramble with Friends players with mPOINTS for both unlocking in-game achievements and interacting with ads in the app. 

mPOINTS are redeemable for rewards including iTunes and Amazon gift cards, or can be used to enter SessionM sweepstakes.

Starting in July, users will see an icon in the Scramble With Friends app giving them the option to play for achievements and earn loyalty points.

“Zynga is committed to delivering the most innovative and meaningful ways for our global network of players to engage with their favorite brands,” said Adam Sussman, SVP of sales and distribution for Zynga. “Partnering with SessionM enables us to launch our first mobile real-world rewards program to benefit our players, while providing a unique value to brands, which can engage directly with their target audience.”