Zynga Teams with Rubicon Project to Sell Game Inventory Programmatically

Farmville Zynga

Rubicon Project has partnered with Zynga, making the publishers mobile game inventory available via programmatic buying for the first time.

Zyngas premium guaranteed inventory, which includes gamified and native ads, was previously only available via manual sales channels. Under this partnership, officially announced today at CES, the inventory will be sold through Rubicon Project’s Guaranteed Orders marketplace.

“We are excited to team with Rubicon Project to offer global scale and access to Zynga’s guaranteed inventory in our games,” said Julie Shumaker, VP of sales at Zynga. “By marrying Zynga’s rich data insights and compelling brand experiences with Rubicon Project’s leading automated advertising marketplace we’re making it easier for brands to more meaningfully connect with Zynga’s millions of loyal players.”