1m Customers and Counting for International Mobile Sportsbook Company
- Monday, September 12th, 2011
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The International Mobile Sportsbook Company has signed up its millionth customer after just over 24 months of operation.
IMSC operates in five countries; Togo, Burkina Faso, Nigeria, Mexico and Spain. It provides a mobile platform for skill and random b2c and c2c gaming products, including pool and odds betting for sports and entertainment events, lotteries, bingo and slot and casino games.
The company was founded towards the end of 2007 in Barcelona. Its platform allows customers to place micro-bets through simple SMS interactivity, rather than using WAP or internet-enabled devices. 
IMSC says the milestone of 1m registered customers has been achieved with an average CPA (cost per acquisition) below €5, and monthly ARPU in double digits and growing strongly.
