EE is set to open over 10 of its Experience concept stores across the UK this year. The move continues from the telecom giant’s £6 million investment in its store
Virgin Media O2 and Tesco Mobile have signed a 10-year renewal of their 50/50 joint venture. According to the company, the renewal of the venture reconfirms Virgin Media O2’s position
The Competition and Markets Authority (CMA) has launched its Phase 1 investigation looking into Vodafone UK’s merger with Three UK. If successful, the deal will combine the telecom giant’s operations
The UK government has ordered Vodafone to take steps to manage risks as it has concluded that UAE-based telecoms company e&’s stake in mobile giant poses national security risks amid
O2 and BT Mobile have been named the most complained-about mobile operators, according to Ofcom. Complaints about O2 were primarily driven by how customers’ complaints were being handled (31%), however,
Nokia and Oppo have settled their longstanding legal disputes solving all pending litigation in all jurisdictions. As a result, the mobile giants have signed a global patent cross-license agreement, covering
Lyca Mobile has bolstered its senior team with two new hires including Lawrence Corbett as its Group Chief Operating Officer and James McQuillan as its new UK and Ireland (IRE)
BT has announced it is scrapping above-inflation price rises for mobile and broadband customers. The parent company of EE revealed it will introduce the change in the summer this year
Lyca Mobile has announced the closure of its operations in South Africa after six years. In a statement posted on its website, the telecoms giant said: “Sadly, it is no
Vodafone customers have slammed the network provider as it stopped working this morning, leaving thousands unable to make calls or access the internet. Despite the company revealing it is aware
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research