Grant Simmons, VP, Kochava Foundry, explains how the firm’s Ultimate Marketer’s Guide to SKAdNetwork (SKAN) can help marketers navigate Apple privacy-centric ad attribution framework. In the evolving landscape of digital
Robert Wildner, Co-founder and CEO at Avow, explains why the company’s Dynamic Preloads Guide is a must-read for any brand looking to increase downloads of their mobile games. The mobile gaming
Adam Aubrey, Head of e-Commerce at KBF Enterprises, home of sports nutrition brand, Warrior, examines how it overhauled its mobile marketing strategy. Warrior is one of the fastest-growing supplement businesses
Robert Wildner, Co-founder and CEO at Avow, offers a guide to major end-of-year Shopping Seasons, and explains how brands can leverage them to best effect. The holiday season, filled with
Wizz CEO, Aymeric Roffé, says that if you want to keep your app users coming back, it’s important to find out what they like, and don’t like, about the app
On World Usability Day ,Katerina Matthaiou, Head of Product and Growth at Upstream, discusses seven components that make a martech platform’s User Experience stand out. The slogan of November 9th,
Luisa Ronchi, Director of App Store Optimisation (ASO) and User Acquisition at ConsultMyApp, explains how a user acquisition audit can evaluate the effectiveness of current strategies and identify opportunities to boost
Lorenzo Rossi, Co-founder and Head of Growth at REPLUG, offers a 5-step framework for elevating your paid user acquisition efforts. Merely incorporating mobile app paid user acquisition into your holistic approach
Amish Zinzuwadia, Paid UA Lead at Yodel Mobile, looks at the differences between Performance and Growth Marketing, and explains how they complement each other in a successful app marketing strategy.
Jay Bugeja, Content Executive at Yodel Mobile, looks ahead to the company’s upcoming webinar offering advice on how to get your holiday season app marketing strategy in place. The holiday
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support