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Ikea & Breeze team up for sleep-based dating

Ikea has teamed up with the dating app Breeze to offer singles a unique in-store dating experience centered around their sleeping habits. Breeze will select nine couples from London, Manchester,

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Clarks marks 200 years with new documentary

Clarks is celebrating its 200th anniversary with a new documentary that honours two centuries of shoemaking. Titled A Journey from Somerset to the World, the short film traces the brand’s

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Topshop appoints new global marketing director

Asos has appointed Moses Rashid, founder of sneaker resale platform The Edit Ldn, as the global marketing director for Topshop/Topman. In his new role, Rashid will lead the marketing strategy

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Threads gains momentum among brands, research reveals

Threads is becoming increasingly popular among brands, according to research from Sprout Social. The app, which enables users to engage in and share public conversations, has gained traction as both

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Westfield & Disney continue collaboration for 3 more years

Westfield’s in-house retail media agency, Westfield Rise, has extended its partnership with the Walt Disney Group for another three years. This renewal strengthens a key collaboration for the retail space

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Vinted spotlights preloved fashion in new campaign

Vinted has launched a new campaign showcasing the “ever-expanding pre-loved phenomenon.” Developed in partnership with creative agency Stink Studios, the ‘Re-invited’ campaign is part of Vinted’s creative platform, ‘New Again.’

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NatWest becomes Paralympics GB’s official banking partner

NatWest has been announced as the official banking partner of ParalympicsGB. The high street bank has also renewed its partnership with Team GB, extending its support to include the Youth

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New Tesco ad celebrates the power of food

Tesco has launched a new campaign emphasising the vital role food plays in our daily lives. Titled ‘It’s Not a Little Thing’, the campaign—developed by creative agency BBH—replaces the supermarket’s

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Alo Yoga revamps Roblox sanctuary

Alo Yoga has refreshed its sanctuary on Roblox. In a first for the platform, visitors to any of the brand’s 150 global stores can unlock exclusive in-game gear using near-field

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EE renews flagship football sponsorship for 4 more years

EE has extended its flagship sponsorship deal as the lead partner of the four Home Nations Football Associations and Wembley Stadium for another four years. The renewed partnership ensures EE

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