Robert Wildner, CEO of AVOW, details the breakthroughs in mobile advertising with targeted media buying, smart KPIs, and the innovative AVOW Intelligence tool.

There’s a profound simplicity to the most transformative innovations. What they all seem to achieve is an understanding of the core challenges facing them, while also eliminating excess and designing solutions that make the complex seem elementary.  Even in the realm of mobile OEM advertising—a domain rife with complexity—these principles have always summed up my philosophy.

When we started AVOW, we didn’t just want to find a ‘need’ and fulfill it, but revolutionize the way in which we go about fulfilling it itself. Back then, mobile OEM advertising was in its infancy, and as with anything new and uncharted, there were many growing pains. But through those pains came collaboration, innovation and an appreciation for the needs of mobile marketers everywhere. Today, with our clients receiving over 10-million monthly downloads across 100s of live campaigns, the fruits of our labor are clear for all to see. But how did we get here? And more importantly, how will we develop and progress even further?

To the uninitiated, media buying is the art of acquiring ad space on mobile OEM devices, apps, or in-app platforms. It’s a delicate process, requiring precision, agility, and foresight. Get it right, and you have targeted reach, cost-effectiveness, and brand visibility, with the ability for real-time performance monitoring. However, the sheer volume of data can drown even the most experienced media buyers. And  amid this noise, there’s a need for a guiding light—AVOW Intelligence.

Getting the Vision Right: Introducing AVOW Intelligence

AVOW Intelligence is a revolution—a one of a kind—conceived from the intersection of cutting-edge technology and a profound understanding of our clients’ needs. Crafting this technological marvel didn’t happen overnight. Getting it right took time, patience, and an unwavering commitment to excellence.

As a result of this diligence, the tool now offers unprecedented insights from a myriad of mobile OEMs and mobile measurement partners (MMPs). It’s as if we’ve built a bridge connecting our media buyers to the right data, enabling swift, informed decisions. As a result, there’s no more guesswork—and no more data silos either. Instead the tool provides  clarity and actionable insights, enabling our customers to lead successful marketing campaigns.

During its beta phase, our global clientele, including Amazon Prime Video, AirAsia, Kumu, Shopee, Kredivo, Didi, JOOM, LOTTO24, and Zephyr Mobile, among others, witnessed unprecedented results with AVOW, a testament to AVOW Intelligence’s power and potential. Regardless of vertical or industry, our people-powered tech allows us to optimize for the right OEM or advertising mix. And for prospective and current clients alike, it’s a beacon promising unparalleled efficiencies and insights.

Moreover, none of this would have been possible without the meticulous support and collaboration of our esteemed partners such as Huawei, OPPO, Xiaomi, and Vivo. We engage closely with them, drawing insights, refining strategies, and ensuring AVOW Intelligence mirrors the evolving landscape of mobile OEM advertising. This symbiotic relationship has accelerated our successes as well as fortified our standing as a long-lasting, trusted partner with these OEM giants, resulting in key partnerships in many key markets. These partnerships have also extended to MMPs, with AVOW becoming an AppsFlyer Premier Solutions partner in 2023.

Perfecting the Art of Media Buying

Media buying isn’t a buffet where one size fits all. Each platform, each ad placement, each mobile OEM, has nuances. By combining our team’s expertise with AVOW Intelligence, we’ve developed an intimate understanding of the business’s ins and outs. What’s more, this partnership of man and machine allows us to comprehend the strengths and subtleties of each mobile OEM platform, optimizing strategies for maximum impact.

I’ve always believed in  humanity and technology working together harmoniously. Here at AVOW, it’s our people, empowered by AVOW Intelligence, that make the magic happen. They sift the data, drawing invaluable conclusions and knowing precisely where to optimize. This data infused and targeted approach to media buying is what sets us apart.

Smart KPIs are AVOW’s Blueprint for Success

While many media buyers are still entangled in the web of cost per install (CPI) models, AVOW has taken a leap ahead. We’re not just looking at the initial interactions but  delving deeper, getting to grips with the complete user journey, and focusing on outcomes that matter in the long run, be they in-app purchases, sign-ups, or any form of meaningful engagement. This strategic shift is what makes AVOW unique in our field.

The relationship we forge with each client begins with meticulous market research, crystal-clear campaign objectives, and selecting ad formats that resonate with their audience. These smart KPIs, coupled with continuous A/B testing, allows us to refine, redefine, and elevate our campaigns, providing our customers with lucrative opportunities they won’t find elsewhere.

 Humanizing Technology in Mobile OEM Advertising

At its core, media-buying is about establishing genuine, impactful connections. And while mobile OEM advertising’s potential can be daunting, it’s the human touch, combined with technology, that creates the magic. By launching AVOW Intelligence, we’re simplifying this intricate process by focusing on what truly matters, thereby ushering in a new era in mobile OEM advertising. 

Even though AVOW Intelligence serves as our compass, it’s our seasoned team—the maestros behind each campaign—who breathe life into data. With AVOW at the helm, we make sure that brands are not only discernible in mobile advertising’s cacophony of players—but unforgettable too.

As such, our inimitable combination of cutting-edge software and human insight offers a strategic advantage that is transforming the media-buying landscape. As Leonardo da Vinci once remarked, “Simplicity is the ultimate sophistication,” an ethos AVOW today embodies.