Partnership managment platform, impact.com, has named Nikolai Lundstrøm Brink as Country Manager, Denmark.

In his new role, Lundstrøm will be charged with growing impact.com to become the market leader in the partnership marketing space in Denmark.

Lundstrøm has been working in the sector for ten years, initially as an affiliate, and more recently as Head of Sales for affiliate network Adtraction Denmark.

Commenting on his appointment, Lundstrøm said: “This is an exciting time to lead the charge for impact.com in Denmark, as more companies wake up to the power of partnerships. While we have a good client base in the region, there is ample room for expansion.

“Aarhus is known as the affiliate capital of Denmark and I’m looking forward to introducing more powerhouse brands to the potential of partnerships.”

impact.com’s Denmark operation forms a key part of the company’s plans in EMEA, which have been accelerated by the presence of impact.com in the Nordics in recent years.

impact.com MD of the Nordic region, Frédéric Taillier, added: “This is a great time for partnerships to take centre stage, as advertising becomes ever noisier and less efficient.

“Nikolai brings valuable experience to the role, and I know he’ll be a great success as our lead-out man in Denmark. His appointment will help us consolidate our position as the leading partnership management platform in the Nordics”