Select the best Customer Engagement tool for you and your customer!
- Tuesday, August 25th, 2020
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But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research reports like the Forrester Wave Report.
Forrester recently released The Forrester Wave: Mobile Engagement Automation, Q3 2020. In the 31-criterion evaluation of mobile engagement automation (MEA) providers, the report shows which are the top 9 vendors that matter the most, how they measure up and helps B2C marketers select the right one for their needs.
Key takeaways from the report include:
- Place mobile engagement within the context of broader tech stacks.
- Incorporate customer signals into sequences of future messaging.
- Understand what resonates with customers and supports their customer journey.