Mobile technology company Rubberduck Media Lab has signed an agreement with the Scandinavian mobile operator 3 for delivery of both the technical solution and operations and hosting of 3s Mobile TV initiative in Sweden and Denmark. The service, named 3Show, is currently being tested, and will form part of 3s broadband services within the X-Series initiative from 1 February.
Rubberduck Media Lab delivers a streaming solution for Mobile TV that enable 3s customers to watch Mobile TV by downloading a software client. The solution is built on a video standard that delivers high quality at lower bandwidths. Rubberduck says that the service is unique, as there is no other complete TV service offering the same picture quality for mobile phones in Scandinavia. The solution offers easy access to a number of channels, as well as a programme guide. Programmes that have already been sent to the device can be viewed on-demand. 
This is a milestone for Rubberduck says Ola Svartberg, manager of Rubberduck Media Lab. We are delivering a total solution for Mobile TV, together with our sub-contractors Beeweeb and Vidiator, to one of the worlds most demanding customers,. This agreement confirms our leading position within mobile multimedia.”