88mph and Samsung Partner for African Startup Competition
- Tuesday, July 16th, 2013
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88mph and Samsung Electronics Africa have entered into a partnership to provide three startups with a possible placement on the Built For Africa App store, and the potential to be pre-loaded on millions of smartphones across Africa. Samsung will also add marketing muscle to each startup to build and drive consumer awareness.
In addition, the partnership also entails potential co-branding pushes, such as Samsung’s recent deals with Universal Music, DSTV, Pana TV and eKitabu – all aimed at growing and driving locally relevant content and services for Africa.
Product packages that consider the physical and infrastructural demands of Africa will receive special focus, alongside sectors that Samsung is particularly interested including education, entertainment and health. 
88mph is still accepting startup applications for the next class of startups, which begins on 26 August. Anyone interested should apply via the 88mph website before 11 August.
