As companies start taking advantage of the potential for social app discovery, AD-X and Apsalar have both announced integration with Facebook for brands to measure the effectiveness of mobile app ad campaigns running with the social network.

AD-Xs platform is compatible with iOS, Android, Blackberry, Windows Phone 8, HTML5 and mobile web. It will allow brands to monitor Facebook mobile campaigns and the budget they spend from click to download, through to post-install activity. 

“We’re delighted to be integrating with Facebook to help their mobile advertisers meet the demand for independent and accurate information on the sources that deliver app downloads and in-app sales,” said David Fieldhouse, co-founder of AD-X. “ This partnership also provides huge value to our global clients as Facebook offers them audience scale, and granular levels of targeting on mobile. Our solution is also compliant with Facebook data and privacy policies.”

Apsalars free Campaign Source Insights tool enables measurement of any ad campaign on iOS, including Facebook Mobile Ads. It attributes app installations and measures users spend from each campaign through one, centralised dashboard.

Michael Oiknine, CEO of Apsalar, said: “Facebook provides a unique opportunity for mobile marketers to drive social app discovery and acquire more users, as well as promote ongoing app engagement through social activity. Apsalar is delighted to have the opportunity to provide solutions that measure this value for marketers.”