Mobile app tracker, AD-X, is heading for 100m downloads in its first year since launch. To date, over 250 brands have adopted the service, including Priceline, Domino’s Pizza, ESPN, Samsung and McDonalds. The solution, developed by Mobile Future Group, allows brands to track app promotional spend from click to download through to in-app sale, in real-time. 

“Consumer use of smartphone and Tablet applications is well documented,” says Mobile Future Group CMO, David Fieldhouse. “As a result, advertisers are now significantly increasing their mobile ad spend promoting their apps.  AD-X meets the demand for independent and accurate information on the media sources that deliver app downloads and sales.”

Released in February, AD-X allows advertisers and agencies to track and measure global app promotion campaigns, and is now certified and approved by over 100 of the world’s largest mobile advertising companies, including  Mojiva, Adfonic, Millennial and Admob.

Scott Lake, mobile product manager, N. America, at Priceline, who has used the platform since launch, says: “We have been impressed with AD-X, which allows us to monitor closely the sources of our app downloads and in-app sales, and has helped us to manage our advertising budget more effectively.”

And James Hilton, CEO of M&C Saatchi Mobile, says his firm has found AD-X essential. “The coverage of networks and the visibility it offers is crucial for monitoring and tracking global mobile promotion campaigns,” he says.
AD-X is fully data and privacy compliant, and tracks mobile applications on Android, iPad, iPhone, Blackberry, Windows 7 and HTML5 devices.