Mobile advertising marketplace Adfonic has released its rich media offering, giving advertisers and agencies access to over 10bn monthly rich media-enabled ad requests from mobile sites and apps. The company has partnered with third-party rich media vendors, including Celtra, Crisp Wireless, Phluant Mobile and Medialets, to support a wide variety of ad formats, such as expandable banners, interstitials, and video.

“Mobile rich media ads are unique in their capacity to combine the engagement levels traditionally associated with TV ads with the interactivity of touchscreen devices,” says Paul Childs, CMO, Adfonic. “Add to that average CTR which are often above one per cent – roughly double the average seen on standard mobile banners – and the ability to run campaigns across a vast array of global mobile inventory at scale, and you have a hugely compelling proposition.”

The rich media mobile ad service is based on the IADs MRAID standards, and is supported by the establishing of an creative services team in Adfonic to assist advertisers in designing and building rich media ads.