Adinfa Partners with for Greener Data Centres

IT systems management solutions company Adinfa has partnered with to provide automated energy consumption alerts for its data centre-management customers.

Adinfas InSite technology solution allows data centres to monitor their IT equipments energy consumption, and the solution will send SMS alerts to the relevant employees in the event of an energy threshold breach or an unscheduled event.

AdInfa has deployed BulkSMS.coms eAPI to SMS-enable their InSite software. The API provides a direct connection to the SMS gateway to facilitate the sending of InSite system-generated messages. This ensures that AdInfas data centre customers are informed of any critical events the moment they occur by sending an SMS notification to pre-arranged mobile numbers, says Adinfa. 

“Using SMS messaging to deliver automated alerts has meant our customers have been able to save many thousands of pounds in preventing unscheduled system downtime and breaches of Service Level Agreements with their customers as well as manage the carbon footprint of their data centre operations,” says Philip Petersen, CEO of AdInfa. 

Dr Pieter Streicher, managing director at, says: “As is clear from this case study of AdInfas InSite data centre energy management solution, SMS makes sense where technology providers are looking to provide real-time, system driven communications to their customers. This is especially applicable where parties are best contacted by mobile phone and the company needs to track and keep a digital record of all communications. AdInfas InSite solution does this in demonstrating how to green the future of IT.”