AdIQuity Clocking 14bn Monthly Ad Requests

Mobile ad platorm AdIQuity has hit 14bn ad requests in a month, representing a 600 per cent growth over its last nine months of operations. AdIQuity, which helps ad networks access mobile user traffic in a scalable manner, recently launched its Real Time Bidding Exchange, Asias first for mobile ads.

“I am happy that we have reached this significant milestone,” says Anurag Dod, CEO of AdIQuity. “Our strength is superior technology, coupled with operational excellence, which delivers better value to our partners. Increased confidence shown by the developers and publishers on our platform is testimony to that. We recently launched real time bidding platform for mobile ads which has great potential and I expect to sustain this growth.”

The AdIQuity platform has over 40 demand-side partners; its leading market is in South Asia, representing 29 per cent of traffic. 32 per cent of AdIQuitys overall traffic, meanwhile, is provided by apps – with mobile sites providing the other 68 per cent.