Mobile ad platform Adiquity has announced the launch of its real-time bidding platform (RTB) for mobile ads. This makes it the first RTB to originate from Asia, says the company. 

The RTB enables live bidding thanks to its ability to take auction-based decisions. It allows media buyers to bid in real time through RTB bidders for precisely defined individual ad impressions – leading to better ROI, says the company. 

Adiquitys RTB platform is based on the Open RTB protocol, and allows a range of participants both on demand and supply side for both mobile web and mobile app inventory.

“Adiquity RTB platform is a testimony to our continued endeavour to make the mobile ads marketplace more efficient and attractive for our partners – both on demand and supply side.” says Anurag Dod, CEO of Guruji.com, Adiquitys parent company. “We are extremely happy to see our partners share our excitement on the possibilities that Adiquity RTB exchange brings about. Adiquity RTB exchange combined with the optimisation platform offers a compelling proposition for publishers and media buyers across the spectrum.”

The company is based in Bangalore, India.