Blue Systems, a London-based provider of global financial information software, and Advantage Cellular Communications, which provides mobile telecoms solutions, have entered into a partnership to bundle a complete package combining Blue Systems blue mobile application, a Smartphone and mobile data, plus voice and text options if required.

blue mobile provides professional and retail investors with access to global stock market information in their offices, at home, or on the move, 24/7. The application is data hungry and, says Blue Systems, runs only on the latest phones. Network operators are able to increase revenue from the adoption and upgrade of data tariffs and device manufacturers have a compelling and sticky application with which to generate Smartphone sales and upgrades.

Advantage supplies devices from Smartphone manufacturers, including RIM (BlackBerry), Nokia, Samsung, Sony Ericsson and HTC, as well as data, voice and text packages from all the major network operators to corporate customers and individuals. The partnership means that customers of both companies will be offered a choice of devices pre-loaded with blue mobile, along with the data, voice and text packages.

“Typically those who trade spend more than 95% of their day analysing their positions and less than 5% actually trading,” says Blue Systems CEO, Sulim Malook. “Mobile data can be very confusing to these heavy data users, especially with continuously changing tariffs. Our partnership with Advantage will ensure that our customers get the best deals available at any time, and also keep abreast of the ever-changing marketplace. They are an important part of our growth strategy, and their expansion plans complement our own ambitions perfectly.”