Affiliate Window has released its mobile figures for August – and has seen mobiles shares of total traffic rise to 13.4 per cent, including tablets, or eight per cent without. Last month, mobile traffic share actually dropped – but Affiliate Window says this is down to a spike in desktop traffic.

Androids share of traffic grew over the month – it stood at 18.5 per cent at the start of the month, and reached 20.2 per cent by the end – but Apple still holds a firm lead, with the iPad consistently taking the largest share (peaking at 41.2 per cent of traffic) and the iPhone narrowly behind (with a peak of 37.1 per cent).

Sales

Mobiles share of sales through the affiliate network dropped very slightly – by less than 0.1 per cent – down to 9.4 per cent. The majority of that was through tablet devices, with smartphones only making up 3.6 per cent.

Androids share of sales has failed to move in in line with its growth in traffic over August – meaning conversion rate on Android devices is actually dropping – and consistently stayed at around half of the amount of iPhone sales, while the iPad continues to drive the majority of mobile sales.

Over the course of the year so far, its a similar picture – with the iPad accounting for 57 per cent of all mobile sales, the iPhone 57 per cent, and Android 12 per cent. BlackBerry accounted for just three per cent of sales.

Conversion rate

Conversion rates on mobile devices dropped to 2.8 per cent in August, down from 3.1 per cent a month earlier. Affiliate Window says it expects this to pick up as more sites become mobile-optimised – but this doesnt explain why they dropped in the first place.