Analyst Briefing Focuses on Mobile Apps

Frost & Sullivan is hosting its next quarterly Analyst Briefing, titled the ‘Modes of Mobile Content Industry’ on Tuesday, 1 June at 16.00 BST.

The analyst notes that the astonishing growth of the Apple App Store has prompted a great pace of innovation in the mobile content industry, with new applications stores launched throughout last year and a vast number of innovative applications now available on various devices and for different platforms. However, it adds, this fragmented scenario raises some concerns in terms of long term sustainability. Some initiatives are already in place to create a more harmonized content development and delivery environment. The web, with its universal and borderless platform could also be an alternative and open approach for the mobile content industry. All of this will be discussed during the briefing.

“The phenomenon of the application stores is the event of the last year in the mobile industry,” says Saverio Romeo, senior industry analyst for Frost & Sullivan’s ICT practice. “However, the race to having stores has created an archipelago of islands disconnected one to the other. This has driven the industry to look for more open model of content delivery, and the web is a natural candidate.”

Highlights of the briefing include an analysis of the status quo of the app stores, looking at their  performance and future challenges. The second part of the presentation explores the evolution of the mobile web. The briefing will be concluded by a discussion of the role of the app stores and the web in the future mobile content industry.

To take part in the briefing, send an email to joanna.lewandowska@frost.com with your name, company name, title, telephone number, e-mail, address, city, state and country.

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