Apple will hold one of its signature launch events on 9 September, most likely to launch the next iterations of the iPhone 6 and reveal more details about iOS 9, its latest mobile operating system.
The company has sent out invitations to media for an event at the Bill Graham Civic Auditorium in San Francisco with a typically cryptic message of “Hey Siri, give us a hint”.
Among the rumours circulating about Apples next wave of phones are that the company will be doing away with the home button, as well as integrating facial recognition and hand gesture control functions.
The Force Touch feature may also be included, which enables the phone to sense how hard users are pressing on the screen and unlocking separate functions depending on the pressure, such as taking multiple photos or selecting text.
The event fits into Apples standard yearly cycle of releases, with the iPhone 6 and Apple Watch revealed on the same date last year, and is also expected to include announcements centred around the second version of its Watch OS for wearables, and potentially even a announcement regarding Apple TV. 
Variety has reported that Apple is planning on expanding its Apple TV and iTunes platform to include original programming in the same way Netflix and Amazon have.
Eddy Cue, senior vice president of internet software and services at Apple, has apparently been meeting with Hollywood executives, and the company attempted to pick up Top Gear hosts Jeremy Clarkson, James May and Richard Hammond when they left the BBC show in July, ultimately losing out to Amazon.
If the rumours are true, its likely that iTunes would shift its TV episode offerings from selling individual episodes to a monthly subscription fee structure, much like Apple Music.
