AR company Layar has launched its self-service Layar Creator platform, which enables users to tie digital content to print pages. Using a drag-and-drop web interface, users can add videos, links, and buy buttons, which will appear when pages are scanned using the Layar app.
“The market for print is not going away. It’s here to stay,” says Layar CEO Raimo van der Klein. “With the introduction of the Layar Creator and interactive print, we have every reason to be extremely confident in a strong future for print. Today we are joining hands with publishers and moving forward together.”
Layar Creator is free to use until August, and offers pay-as-you-go, bundled pricing and free ad-supported options.
Theres a video of Layar Creator in action below. 
