B!Digital Promotions Complete Rebranding Process

B!Digital has announced two internal promotions to expand its UK executive team. The company says that the appointments are the final stage in its rebranding and reorganisation process, consolidating its European operations – including Russia – under the umbrella brand B!Digital.
Adhish Kulkarni has been appointed as Head of B2B Product Development and Management, reporting to the Global Head of B2B, Pietro De Nardis. Kulkarni was previously at Flytxt, one of the original mobile marketing, innovators, acquired by the Buongiorno group in 2007. He was previously Managing Director, B!Digital UK & US.
Stefano Diemmi takes over the role of Managing Director, B!Digital UK & US. He was previously Deputy COO – APAC, responsible for establishing the Buongiorno Group presence and client portfolio in the Asia Pacific region.
The B!Digital offering is now available via a new website, offering one-click access to the five key product areas represented by the full service agency: CRM and Loyalty; Mobile Display Advertising; Mobile Applications and m-sites Digital Campaigns; and Social Media Marketing.
The site is available in seven languages reflecting the companys presence in seven countries (UK, Italy, Spain, France, Germany, Russia and the Netherlands), offering international planning and buying capability, with regional sales and account teams supporting the companys clients.