Birdstep Technology is extending its smartphone data offload offering to Apple’s iOS platform, in a move designed to help operators manage surging data demand and maximize their profits on another set of devices. EasySmart 1.0 is already available for Android.

The iPhone and iPad solution enables intelligent and automatic off-load of data traffic from 3G to wi-fi, including automated provisioning of hotspot credentials. To further aid the user experience, EasySmart offers a map where users can view the location of nearby hotspots.

EasySmart also lets operators communicate clearly and dynamically with iPhone and iPad users, including proactive status and plan updates, to build loyalty and reduce churn. A messaging facility enables the operator to push messages to the user device through a dedicated IP-based channel, without clogging up the user’s SMS inbox.

“With the launch and record-breaking sales of the iPhone 4S and iPad 3, Apple maintains a strong position in the smartphone and Tablet markets,” says Birdstep CEO, Anders Harrysson. “However, the greater data usage of these new devices and popularity of apps have put a strain on operations, networks and resources. EasySmart 1.0 for iOS is our innovative data hand off solution to assist with rapidly growing data demands.”