Bluetooth marketing company Bluepod Media has revealed that it has secured exclusive Bluetooth marketing rights at several UK football clubs, including Blackburn Rovers, Birmingham City, West Ham, Portsmouth, Wigan Athletic, Wolves and Celtic. 
The commercial agreement follows on from successful trials at Portsmouth and Birmingham City football clubs. It will allow third parties to work with Bluepod Media to create and distribute branded content to football fans within all stadia on match days. The fans pay nothing to enjoy the content, while brand owners are able to pay on a cost-per-download basis, similar to the cost-per-click Internet model.
Bluepod notes that during its recent trial at Portsmouth Football Club, 6,245 Premiership fans opted in to download a movie trailer to their phones via their phones Bluetooth connection from a total crowd of 20,200.
Brands waste millions of pounds targeting football fans on match days via traditional media which is both uninspiring and not measurable, says Bluepod Media Managing Director, John Scorah. We now offer brands the opportunity to create a one-to-one relationship with fans that adds value to their matchday experience.
The total attendance at premiership football clubs last season was 12.9 million people and, says Bluepod Media, Bluetooth content provides an enjoyable experience that can fill periods of downtime in the immediate build up to games and during half time periods when fans are seeking entertainment. Fans can opt-in to receive free ads and club profiles, fixtures, news and manager notes via their Bluetooth, with ads paid for by advertisers at a pay-per-download rate of between 0.40 and 0.70.