Mobile media company Blyk has quadrupled its global opt-in audience base, from 1m at the end of 2010 to 4m during 2011. Blyk works with network operators to monetise their relationship with subscribers.
“This all proves that Blyk is on the right track,” says Eric Kip, CEO of Blyk. “The advertising community gets a very high return on their communication investments, because the Blyk audience is highly engaged. Engagement can be measured in various ways, but a key benchmark for Blyk advertising is the response rate. We consistently see a very high response rate from our profiled subscribers, between 20 per cent and 65 per cent. Despite the economic challenges, we expect 2012 to build on the success of 2011.” 
