Cloud content services provider Brightcove has launched AppCloud Core, a free edition of its app platform that enables web developers to use HTML5 and JavaScript to develop and operate native apps for iOS and Android.

App Cloud Core features an open source SDK (Software Development Kit), testing and debugging tools, and real-time analytics for tracking app installations and usage.

“Organisations of all kinds are developing apps, but for many the way these apps are built is inefficient and unsustainable,” said Ashley Streb, Brightcove vice president of technology. “Hybrid apps, or apps built using HTML5 but deployed as a native app, continue to change the game for app development. But in order to be truly successful, organisations also need cloud-based services, like advanced analytics and push messaging, that ensure their apps remain successful long into the future. App Cloud Core not only empowers Web developers to create and publish unlimited apps for free, but it also provides a layer of intelligence and cloud-based services that is unmatched in the industry.”

The paid version of the platform, App Cloud Pro, which is priced from $99 per month, brings further business user features, including real-time analytics, unlimited push messaging, and image transcoding.