Mobile media firm BuzzCity has launched its software developer kit (SDK) to take advantage of the growing demand for mobile games and apps from both consumers and advertisers.

The SDK will allow mobile developers to publish ads on their apps, earning a share of the revenue for each ad clicked on, while retaining complete control over how and where the ads will appear. Developers will also be able to use BuzzCity’s range of mobile media properties, including mobile games portal Djuzz, and mobile social network, myGamma,  to distribute their application to a wider audience.

BuzzCity says that each app submitted by a developer will be classified in accordance with it six publishing channels  – Community; Search/Portal/Services/; Entertainment & Lifestyle; Information/News/Sports; Mobile Content; and Adult – to ensure that ads are targeted at the most relevant audience.

“While WAP media remains the dominant platform for content delivery globally, there is an increasing demand for applications such as mobile games. The buzz around new smartphone innovation has driven the market forward and demand has increased globally,” says BuzzCity CEO, KF Lai. “The SDK is a mutually beneficial tool. Advertisers need targeted campaigns with reach and developers need new distribution channels. BuzzCity is committed to enhancing the mobile experience for all parties, not least the mobile users that make use of our publishers’ applications.”

Apps will be able to retrieve both text and graphical ad banners and account and revenue statistics are completely transparent with real-time updates available via the BuzzCity website. The SDK is free to use and applications will be approved and classified within 24 hours.