Comviva has introduced data packages for its Mobile Data Platform (MDP), that it says will provide complete control of the data pipe to the operators across emerging markets in the Middle East, Africa, Latin America, Europe and Asia.
Comviva says the packages are designed to suit different market segments, depending on traffic volumes, and future growth in the subscriber base. The new packages are MDP 500, for scalability up to 500Mbps; MDP 1000 for up to 4Gbps; and MDP 5000 for capacity of up to 30Gbps. The packages are designed to take care of current needs plus scalability requirements, so that capacity upgrades are non-disruptive.
“In the struggle to maintain a high performance network, improve scalability, encourage long term customer loyalty and provide differentiated services, operators face a challenge in managing the explosive data pipe,” notes Vikram Shanbhag, vice president, mobile messaging solutions at Comviva. “The exponential rise in traffic volumes has led to higher network congestion. Aligned to the expected data demand, Comviva’s futureproof Mobile Data Platform supports increasing data usage, while significantly reducing operators’ investment on Capex and Opex.
“Also, with the increased adoption of smartphones, subscribers expect a PC like experience on their mobile device. As the demand for mobile data is growing by leaps and bounds, operators around the world are presented with a unique opportunity to generate new revenue streams and grow their business.” 
Comviva has over 10 years’ experience in managing mobile data pipes for more than 80 operators across more than 40 countries. Its Mobile Data Platform (MDP) offers acceleration, smart caching, video caching, P2P caching, policy & bandwidth management, DPI based profiling and inline billing.
According to a 2011 Cisco Report, Mobile data traffic will grow at a compound annual growth rate (CAGR) of 92 per cent between 2010 and 2015. Furthermore, it is estimated that by 2015, video content will account for two thirds of the world’s mobile data traffic.
