VAS company Comviva has announced that it has reached over 52 Unstructured Supplementary Service Data (USSD) deployments globally. 

The company has USSD operations in South Asia, the Middle East, Africa and Latin America, and says its deployments span 39 countries in all. 

The company says its USSD solutions are handling over 220 million hits daily. 

Vikram Shanbhag, VP of mobile messaging solutions at Comviva, says: “We are proud to achieve this milestone and hold the leadership position in the USSD market globally. USSD technology is pervasive, the experience intuitive and interactive, and the potential operational savings compelling. Today, only a small proportion of subscribers actively use non-voice services and with USSD, we can enable them to easily and conveniently discover and access an extensive catalog of mobile services. Comvivas advanced platform and features allow subscribers to interact with their favorite applications, such as social networking, banking and other subscription services – delivering a seamless experience with potentially extended session times.”