Mobile VAS company Comviva has announced that it is set to launch its cloud-based messaging and data solutions globally. The services have been available to medium and small operators across the US for the last seven years, but the global launch will make Comvivas technology available to operators in Latin America, Africa, and South East Asia.

Operators and MVNOs can use Comvivas VAS infrastructure on a pay-as-you-use model, with services such as messaging solutions, USSD and multimedia apps. In addition, Comvivas Mobile Data Solution deploys a range of techniques to compress and accelerate internet traffic-using smart caching algorithms to handle the demands of video and P2P.

Vikram Shanbhag, VP of messaging solutions at Comviva, says: “The potential for the cloud model to simplify the operational life of the operator is immense. We introduced a cloud-based messaging platform for our customers as it can transform operators ability to respond to the market – without having to worry about lengthy ROI planning or CAPEX. This would enable innovation and revenue growth in the fast changing VAS space by moving the focus back to the consumer.”

The global launch will take place “soon”, according to the company.