Cytech has rolled out version 5.5 of its SMS Platform mobile marketing solution, adding QR code and NFC functionality.
Users can opt-in for text campaigns via web forms, banners and links; by scanning QR codes; or via NFC embedded into marketing materials. Advertisers can mix and match each of these media as they wish, along with SMS opt-in methods.
Version 5.5 also introduces advanced billing options to SMS Platform, giving clients the option of pay-as-you go, revenue sharing, or other account plans.
SMS Platform is a white-label solution, with customers in Europe, North and South America, Africa and Asia. 
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