EMBRACE+, a smartphone notification bracelet, is turning to Kickstarter in search of funding. The company has appointed crowdfunding specialist, Command Partners, to carry out all digital initiatives regarding the campaign. Command Partners will be providing PR, social media strategy and management, and Kickstarter messaging and promotion recommendations for EMBRACE+.

EMBRACE+ is a bracelet that allows users to customize notifications for incoming calls, text messages, social media apps and more. The bracelet can be set to flash different colours for different types of notification, while the user’s iPhone or Android device sits in their purse or pocket.

“When it comes to technology, Command Partners is always looking for the next big thing,” said Command Partners managing partner, Roy Morejon. “EMBRACE+ allows users to stay connected to their smartphones no matter what they’re up to; we’re confident the product will do very well on Kickstarter.”

The funding campaing launched on 29 February. When we last checked in, 752 backers had pledged $40,794 out of a goal of $220,000, with 20 days to go.