Mobile and online flirting network Flirtomatic has revealed that is now has 3.5m users, and announced several new hires. The company has appointed Christian Amicabile as head of CRM and Trisha Champaneri as communications manager. Alexandra Pontikis and Will Proops also join Flirtomatic, taking on the roles of social media & apps manager and advertising account manager respectively.

Amicabile joins Flirtomatic from Intermediactive Group, where he was a senior manager heading up the company’s live 1-2-1 chat division. Champaneri joins from matchmaking and online dating service Sitting in a Tree, where she was deputy managing director. Pontikis joins from Gameloft UK, where she was responsible for the company’s social media and PR strategy, while Proops was previously commercial controlling manager at Discovery Networks Europe.

“Having the right people onboard is crucial for any business, and the experience and skills that Christian, Trisha, Alexandra and Will bring with them perfectly match what we need to continue the expansion of the Flirtomatic brand,” says CEO Mark Curtis. “Whether their experience lies in multi-territory or multi-platform marketing or dating, they will all offer a new perspective on what we do to help ensure we keep driving revenue, exciting users and constantly moving the brand forward.”