Flytxt has been selected to provide its Neon mobile marketing campaign management solution to two African telcos, Warid Uganda and Warid Congo B. Flytxt’s solution is now live on both operators’ networks.

Flytxt’s technology unearths subscriber insights based on past service consumption patterns and, the company says, enables cellular service providers to highly customize their service offerings, while communicating them in a timely manner. The platform combines reward, churn, intent and offer management functionality.

“Today’s prepaid markets are dynamically changing, and require not just real-time insights about mobile subscribers, but also, the ability to communicate with them in an interactive and personalized fashion,” notes Shailendra Naidu, chief commercial officer at Warid Uganda. “Only innovations such as these help mobile operators to forge a strong bond with their subscribers and develop a loyal, long term relationship with them. Flytxt is a technology pioneer in mobile marketing with a strong presence in the industry, and we are delighted to bring its industry leading technology purpose built for Telcos.”