Vodafone has revealed the winners of the 2011 Vodafone Mobile Clicks competition for mobile app developers. First prize of €150,000 (£130,000) went to FrogTek. This is a simple and intuitive point-of-sale inventory management application with the potential to transform how shopkeepers in the developing world manage their businesses. The app uses Android smartphone and barcode reader functionality to enable retailers to access sophisticated stock control and analysis systems, in turn maximising profitability and helping support business growth.

Second prize (€50,000 prize), went to ParcelGenie – the world’s first ‘Instant Gift Messaging’ service that makes giving gifts such as chocolates, wine or novelty badges to friends and family as simple and spontaneous as sending a text message to the recipient. Gifts can be selected – and the recipient notified – in seconds, with physical delivery the next day. ParcelGenie is the only service of its kind globally and is based on a scalable technology platform.

Third prize (€25,000), went to Wunderlist, the first cross-platform task and list management application to support over-the-air synchronisation across multiple devices together with free and unlimited collaboration and data sharing between multiple users.

The Vodafone Mobile Clicks competition is open to any start-up with a mobile site, service or application across the UK, Germany, the Netherlands, Portugal, the Republic of Ireland, Spain and Turkey. This year’s winners were drawn from a field of almost 200 entries. Previous inners include CardMobili (2010), and Layar (2009).

“The mobile internet is transforming peoples lives, and we at Vodafone are committed to stimulating both the innovation and the investment needed to keep bringing new and compelling content to our customers,” says Vodafone Group director of content services, Lee Epting.