Gaydar, the UK’s largest gay dating website, has introduced a mobile web service to enhance the dating experience for its 6m members worldwide.

The site offers improved search functionality, chat features which combine real-time chat with a rich messaging service, along with photo and location sharing. The ‘Find Him’ function enables members to search for guys in their vicinity using four predefined mood filters to connect with others in the same frame of mind.

Users have a single profile and log-in that syncs across the mobile web, desktop and Gaydars iOS app. The service also creates a platform for brands to advertise more effectively with the affluent gay community.

Trevor Martin, CEO of Gaydar.net, said: “Our vision was to create a simpler, more pleasurable experience for our community to connect through mobile and I am confident we have achieved this. The brand new look and innovative features reinforce Gaydar’s ambition to build upon its position as the best dating service for gay and bisexual guys across the globe, as well as a leading platform for the LGBT community.”