GetJar Hands Pay-per-download Brief to YOC
- Wednesday, November 11th, 2009
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Mobile marketing agency The YOC Group has signed a partnership with independent app store GetJar to offer brands placement and visibility on the store. Building on YOCs commercial relationships with UK, European and global brands, the partnership will enable YOC to diversify its offering to brands, giving them the opportunity to increase their presence via applications on the GetJar network, visible to over 15 million unique visitors.
The partnership will allow brands to place their application with GetJar, making them accessible to millions of users via more than 1,800 different mobile devices. Brand placement will be sold on a pay-per-download (PPD) basis, providing brands with the opportunity to decide on the level of visibility they want to have in the GetJar community by choosing a price and paying only for the downloads they receive.
Mobile marketing is no longer simply about creating a mobile portal or running an SMS banner campaign, as brands are now beginning to expand their marketing presence by creating compelling, relevant applications, says Christian Louca, UK Country Manager and Head of Publishers at YOC. Through our partnership with GetJar, we can help brands to increase the scale and breadth of their digital marketing presence and reach over 15 million unique visitors accessing the community from thousands of different devices.
With over 650 million mobile application downloads to date, GetJar joins the YOC media network, alongside publishing houses and media companies including Haymarket, Telegraph Media Group, News International, The Independent and Flirtomatic.