Globalpark Confirms Research Conference Speaker Line-up

Globalpark has announced the final speaker line-up for its Mobile Research Conference, being held from 18 – 19 April 2011 in central London. 

The list of keynote speakers is headed by Dr Nathan Eagle of txteagle; Bruce Hoang of Orange Advertising Network; Paul Berney, Mobile Marketing Association CMO and managing director (EMEA); and Peter Lynn, Professor of Survey Methodology at the University of Essex.

Berney will reveal the different trends in mobile marketing and what they mean for mobile market research, while Professor Lynn will provide practical guidance on how to demonstrate the advantages of quality mobile research to clients. Case studies from brands including BSkyB and HELLO! Magazine will be showcased.

The conference will also look at mobile internet audience measurement; using voice recognition for open-ended mobile surveys; applying location analytics; and integrating mobile and social media to ensure the utmost convenience for respondents.

Speakers tackling these burning issues through presentations and panel discussions include AJ Johnson of Ipsos; Tiphaine Goisbeault of Médiamétrie; Guy Rolfe of Kantar; Nicole Bensky and Justin Bailey of The Nielsen Company; Karin Rothstock of Tomorrow Focus; and Vincent Blaney of Millward Brown. Sessions will be chaired by Dr Liz Nelson, Chair of the MRC Committee, and Tim Macer, managing director of Meaning.

You can see the full programme here. Delegates registering before 31 January 2011 can enter the promotional code ‘EARLYBIRD’ to secure a 20 per cent discount.